Client Overview

A leading franchise restaurant chain with over 50 locations across multiple states was struggling to maintain consistent online information. As an established brand with both company-owned and franchise-operated locations, they needed to maintain quality control while allowing local customization. The company had been in business for 15+ years but was facing new challenges as more customers relied on Google searches and online reviews to make dining decisions. Their marketing team, consisting of a small central staff and local store managers, was spending excessive time trying to coordinate updates across all their digital touchpoints.

Challenge

Imagine trying to update the holiday hours for 50 different store locations, one by one, on Google. Or responding to dozens of customer reviews across all your locations each day. For businesses with multiple locations, keeping online information accurate and responding to customers quickly became a full-time job with too many moving parts. Information would get outdated, customer questions went unanswered, and store managers spent too much time on repetitive computer tasks instead of running their businesses.

How We Helped

We built BLM a simple but powerful online platform that works like a control center for all store locations:

1. One Dashboard for Everything: Instead of logging into different accounts for each store, managers can see and update all locations from one screen - like having all your TV remotes combined into one.
2. Google Business Profile Made Easy: When you update store hours, photos, or services in BLM, they automatically update on Google, so customers always see the correct information when they search.
3. Smart Approval System: Regional managers can review and approve updates before they go live, ensuring everything looks professional and follows company guidelines.
4. Update Many Stores at Once: Changed your prices or added a new menu item? Update it once in BLM and apply it to all locations with a single click.
5. Customer Review Management: See all customer reviews in one place and respond quickly with helpful answers that reflect your brand's voice.

The Results

Businesses using BLM have seen real improvements:

• Save Time: Managers now spend 65% less time updating store information, giving them more time to focus on customers and operations.
• More Customers: Stores receive 35% more views on Google and 28% more website visits because their information is always accurate and up-to-date.
• Happier Customers: Businesses now respond to reviews nearly twice as fast, showing customers they're listening and care.
• Easier Teamwork: 85% of users say managing multiple locations is now much simpler, with clear steps for who approves what.
• Room to Grow: Companies can open new locations without hiring additional people just to manage their online presence.

Why It Matters

In today's world, most customers find local businesses through online searches. For businesses with multiple locations, BLM turns what was once a complicated, time-consuming headache into a simple process anyone can handle. Store managers can focus on running great locations while maintaining a strong, consistent online presence that brings in more customers and builds better relationships with existing ones.